Telus Mobility

The client had asked for a complete new image for this store. Their existing interior looked much like a car parts shop, as the owner of this business owned a car dealership as well. All new display cabinets to showcase their products in a fresh contemporary way were custom designed.

The company graphics and branding in their tv commercials and print was used for inspiration of the color scheme and concept for the design of the store and it’s materials. A digital image of these graphics were embedded in the concrete flooring.

At the time of this project there was not much corporate direction and the design was left to the individual franchisee. The design of this renovation played an integral role in the development of future corporate schemes and specifications in all their store designs by introducing their famous branding in the interior design and use of the corporate colours.